Cords Theory - Founder’s Story

In the heart of a bustling city, Maya found herself staring at her closet one morning, torn between style and comfort. Life as a designer in a fast-paced world often left her sacrificing one for the other.

But after getting to know about Organic Fabrics that are certified and planet friendly, she developed a new collection of outfits crafted from soft, organic fabrics, tailored for every day but refined enough for any occasion.

She then slipped into a relaxed-fit dress that hugged her frame just right – breathable, smooth against her skin, yet polished. As she caught her reflection, she felt empowered & refreshed.

The simplicity in her style matched her vision: Dress up, Show up, and Feel at Home in what you wear.

At work, Maya moved through her day with a sense of ease, her clothes an extension of her confidence. Her colleagues noticed, asking about her new look. She shared her philosophy: “Comfort doesn’t mean compromising style. Organic fabrics give you both – they’re a step towards living beautifully and sustainably, every single day.”

From that day on, Maya embraced a new rhythm. Her style became her statement, a reminder to herself and others to choose pieces that feel good and do good – effortless, genuine, and always true to her.

Explore all our collections and be the new Maya.